Dark logo
For white and light backgrounds. Transparent background, fill #231f20.
Feed The Well BBQ & Biscuit Barn
Brand Assets
Official logo files and brand guidelines for partners, vendors, and press. Everything on this page is approved for use as-is — pick the format you need and download it. No sign-up, no request needed.
Logo
Two versions of the same artwork: dark for light backgrounds, white for dark backgrounds. Please use these files exactly as they are — don't recolor, rebuild, or retype any part of the logo.
Also available
Flattened JPGs have a solid background — use them only where transparency isn't supported.
Brand Guidelines
The official guide to the Feed The Well identity: palette, typography, logo usage and misuse, how to write the name in text, and the mission statement.
Colors & Type
Quick reference from the guidelines. Click a swatch to copy its hex code.
estd. 2021
Myriad Pro Bold
The “estd. 2021” detail in the logo. Adobe font — already outlined in every logo file here, so you don't need it installed.
Real FoodReal CommunityReal Purpose
Usage Rules
Straight from the guidelines. If your use isn't covered here, just ask.
Do
- Use the files on this page exactly as provided.
- Put the dark logo on light backgrounds and the white logo on dark backgrounds.
- Give the logo breathing room — keep other elements clear of it.
- Keep it at least 100 px wide on screen so the small details stay legible.
- When writing the name in text, write it straight across (never curved) and capitalize every word: Feed The Well.
Don't
- Stretch, squash, or distort the logo.
- Rotate it or change its orientation.
- Change its colors or apply effects, outlines, or shadows.
- Rearrange, resize, or remove any element inside the logo.
- Place the white logo on a light background or the dark logo on a dark one.
- Put it on busy or off-brand colored backgrounds where it loses contrast.
- Recreate it in another font or trace it from a screenshot — download a file instead.